A Lasting Solution for a Timeless Innovator

Building a digital presence for one of the original masters of Brand Strategy

About BrandStrategy, Inc

Brand Scientist Duane Knapp founded BrandStrategy, Inc. in 1992. BrandStrategy, Inc. is based on the ideology that genuine brands make distinctive promises to their customers. For the past thirty years, Duane Knapp has been employing the scientific method through a process referred to as BrandScience™ Methodologies to analyze the active elements and results of brand.


Project Goal: Duane Knapp’s industry leading consultancy, BrandStrategy, Inc. was in need of a dynamic web presence that could feature both its principal services and portfolio.


Method: To accomplish this goal, we implemented a customized marketing strategy that would give prominence to the dynamic aspects of Duane Knapp’s company. We developed five separate websites that featured each our client’s specific areas of expertise, including Global Destination BrandScience™ and BrandPromise®. In addition, we provided ongoing consultation regarding the most up to date digital marketing trends, technology infrastructure, and digital research.


The Results: An online web presence that effectively reaches a highly variant targeted audience and showcases our client’s diverse services.


Services Provided

The course of this project included the following marketing and consultation services:

  • Website development
  • Google apps consulting
  • Digital infrastructure
  • Digital online research
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