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Drink Some Beer, Do Some Good

Branding and marketing for a charitable event near and dear to the heart of our company

A Charitable Event in Denver

The Colfax Crawl is a semi-annual, nonprofit event that’s main intent is to spread holiday cheer. It provides a forum for friends of all ages to reconnect over the holidays while contributing to a greater good. Every year, the proceeds are donated to St. Joseph’s Food Bank to help support the less fortunate families in our beloved hometown of Denver, Colorado.

 

Project Goal: Implement a creative marketing strategy that spreads the word of this fun and festive event and also increases the public support of an incredibly noble cause.

 

Method: To accomplish this goal, we knew that we had to begin by establishing an online presence for The Colfax Crawl in order to effectively reach their targeted audience. We created a visually striking website that included e-commerce capabilities. In addition, we designed custom graphics for merchandise branding and social media promotion purposes.

 

The Results: Our marketing strategy was able to significantly improve the annual turn out for this one of a kind event. The Colfax Crawl has now been a success for over a decade.

 

Services Provided:

The course of this project included the following marketing and consultation services:

  • Web design
  • Identity and branding
  • Social media
  • Project management

 

Transcending Creative is extremely proud to sponsor this Colorado holiday institution.

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Crawl Summer Male T-Shirt
Colfax Crawl screen mockups
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