About Scottish Group Companies
Scottish Group Companies is a Centennial, Colorado based group of three companies that cater to the home improvement industry. Martin Faith founded Scottish when he and his wife moved to Colorado from Scotland nearly twenty years ago. Since then, what was once a small, locally owned and operated business has now transformed into a thriving establishment with national reach.
Project Goal: Facilitate the expansion of this rapidly growing business by establishing a successful online presence.
Method: In order to maximize consumer reach, we developed a marketing strategy that would extend across multiple digital platforms. We began to generate leads for Scottish’s three businesses by designing over thirty separate websites that optimized for both location and product specificity. This included microsites for Scottish Stained Glass, Scottish Home Improvements, and Scottish Window Tinting. In addition, we provided digital infrastructure consulting to allow the business to become highly integrated with Google Apps.
The Results: Our efforts worked to reduce overall marketing costs per lead by over 40%. In addition, our work has allowed our client’s companies to grow both regionally and nationally without the need of physical infrastructure. Transcending Creative continues to provide services to Scottish by functioning as the company’s in-house marketing department.
The course of this project included the following marketing and consultation services:
- Website development
- Search engine optimization
- Social media content marketing
- Email marketing
- Digital infrastructure
- Google Apps consultation
- Digital Strategy